Rober González, Senior Product Designer

Rober González

Hello, I'm Rober González. I am a Senior Product Designer based in Spain . I currently design AI software at Maisa AI , exploring how design can shape trustworthy AI products, connecting business goals and human needs.

Over 15 years I've shipped products with Fresh People, Populate, NTT Data and other companies, always at the intersection of product, design and engineering.


Selected
work

  • Maisa AI logo

    Maisa AI, Maisa Studio

    A platform for building and managing trusted Digital Workers end-to-end.
    B2B product design focused on trust, performance and reliability.
  • Fresh People logo

    Fresh People, Talent Booster

    The intelligent CRM for managers.
    Design strategy centered on streamlining day-to-day team management and reducing operational overhead using AI.
  • Ajuntament de Barcelona logo

    Ajuntament de Barcelona, Decidim

    Digital platform for citizen participation.
    Interaction model focused on reducing friction and enabling clearer participation decisions at each step.
  • Vodafone logo

    Vodafone, Operational System Status

    Real-time monitoring dashboard.
    Dashboard architecture prioritized immediate issue visibility to support faster operational response.
  • IAG Iberia logo

    IAG Iberia, QNA

    QNA mobile app for pilots and flight attendants.
    Mobile UX designed for quick access to reliable information, with a clear and easy-to-use interface.

What
I do

Focused on AI product design and agentic UX, translating opaque machine behaviour into interfaces people can understand and trust.

Background spans end-to-end product design, design systems and UX research grounded in real user feedback and data. Strong sense of hierarchy, motion, and detail from years in interaction and visual design.

Enough frontend depth (HTML, CSS, JS, React) to prototype at full fidelity and collaborate without friction.

Experience leading teams and defining strategy across multidisciplinary environments.

15+
Years exp.
8
Industries
B2B
Focus

Experience

  • Jan. 2025
    to Now

    Senior Product Designer

    Maisa AI Inc. · Remote

    Senior UX, Interaction and UI designer on an AI agent platform, shaping how users build, monitor and trust autonomous workflows, from interaction model to design system.

    AI / Agents UX Design Systems B2B SaaS
  • May 2023
    to Oct. 2024

    Principal Product Designer

    Fresh People · Remote

    Principal UX, Interaction and UI designer for an HR SaaS platform, owning design strategy, user flows and component library.

    Design Leadership
  • Nov. 2021
    to May 2023

    Lead Product Designer

    Populate Tools · Remote

    Designer for Decidim, Barcelona's OS participatory platform, defining interaction and UI direction to make proposals, debates, and participation flows clearer, inclusive, and easier to scale.

    Interaction Design UI Systems
  • Mar. 2018
    to Oct. 2021

    Project Leader, Digital Product & IxD Designer

    NTT Data · Valladolid / Madrid / Remote

    Experience Design project leader. Led interaction and UI design, coordinated the design team, managed projects, and owned the data visualisation design area.

    Leadership Data Viz Enterprise Consulting
View CV

Side
projects

shouldijustify.com

Practical, opinionated advice on text justification for the web. A small tool answering a question designers keep asking.


Contact

Not seeking new roles or projects right now, but if you want to talk to me about any topic, you can reach me at hi@rober.design